Sega Announces Sonic Boom

Sega today introduced a new branch of the Sonic universe, entitled Sonic Boom, that will debut a new look for Sonic and friends and launch their first-ever CG animated TV series, new video games for the Wii U and Nintendo 3DS, and a new toy line.

Sonic Boom’s visual identity includes character designs inspired by the abilities and unique personalities of each of the characters while still maintaining the core identity and values of the Sonic brand. The worlds of the TV series and videogame will share a common narrative and a number of location and stylistic similarities reflecting full collaboration between videogame, TV series partners and Sega from the outset.

The Sonic Boom television series, co-produced by Sega and OuiDO! Productions, will debut on Cartoon Network during the 2014/2015 season. The series is an ensemble comedy consisting of 52 x 11-minute standalone episodes.

Serving as a prequel to the stories revealed in the TV series, the Sonic Boom video game will deliver a totally different experience to previous Sonic games with collaborative gameplay at its core. Developed by Big Red Button Entertainment (Wii U) and Sanzaru Games (Nintendo 3DS) in collaboration with Sonic Team, this is the third title to be released as part of an exclusive deal with Nintendo. Sonic Boom will take advantage of the hardware of both the Wii U and Nintendo 3DS, with traditional elements of Sonic games, such as speed, also featured. The videogame will also introduce exploration, combat and a new Enerbeam tether mechanic that will allow the Sonic Boom world to be discovered in totally unique ways.

Sonic Boom will be supported by a global licensing and merchandising program, anchored by toy partner TOMY. TOMY’s line will showcase the new character looks, stressing interaction between core characters, and will feature new play patterns based on both the new game and TV series. TOMY will develop a toy range across a number of categories including plush, action figures, RC, role play, vehicles and novelty.