Madden NFL 15 Introduces the GIFERATOR

Today EA Sports, Heat and Google teamed up to launch the Madden NFL 15 GIFERATOR, an experience that allows fans to interact with their favorite teams and players in a new way. The GIFERATOR is a live stream of animated GIFs made with Madden NFL 15 imagery, and designed to help fans celebrate their favorite team’s biggest plays and challenge their rivals, in real time as NFL game action unfolds.

With each big play, the GIFERATOR will generate a tailor-made set of GIFs to be customized and shared with friends and rivals. The GIFs will appear in real-time on MaddenGIFERATOR.com and in ads on sports and gaming-related apps and sites across the web. Fans can also take control of the GIFERATOR and design their own GIFS, choosing the team, the player, the background and the headline, ready for sharing. With content for all 32 teams updated in real-time as plays unfold, there will be no shortage of images for fans to celebrate their team’s successes and trash-talk their rivals.