Play Beautiful in FIFA 16

With EA Access Play First Trials now underway, only on Xbox One, and the launch of FIFA 16 just days away, EA Sports unveiled a campaign showcasing some of the world’s top athletic talent celebrating the fun, competitive quest for beauty with an operatic ode to football. The campaign kicks off with a two minute video dramatizing the competitive nature of football – Messi vs Agüero; Bryant holding his court; Morgan showing her intensity – and challenging their opponent to Play Beautiful, all to an accompanying over-the-top soundtrack.