NBA 2K16 Hits 4M Sales Milestone in Record Number of Days

2K today announced that NBA 2K16 has set a franchise record, selling-in over four million units worldwide within the first week of release. In addition to the commercial success of NBA 2K16, this year’s iteration also has achieved several year-over-year milestones since launch, including doubling sales through digital download and nearly tripling the number of games played online.