Bethesda Announces Successful Launch of Fallout 4

Bethesda Softworks today announced that Fallout 4 is generating record sales at retail outlets and via digital download. Bethesda launched with approximately 12 million units worldwide to meet day one demand, representing sales in excess of $750 million. The collector’s edition, the Fallout 4 Pip-Boy Edition, sold out within hours of its announced availability.

Major retailers have informed Bethesda of the tremendous consumer interest in Fallout 4, with some noting it was the most pre-ordered game this year. In addition, the Fallout 4 Pip-Boy Edition was the fastest-selling collector’s edition of any game in history at leading retailers. Following the release, Bethesda was advised that launch day sales at some of the leading retail chains were the largest of any game released this year. Bethesda is now shipping more Fallout 4 units to retailers to meet ongoing market demand.

Digital sales of Fallout 4 are also breaking records. On Steam, Fallout 4 became the number one game played, surpassing the previous record for concurrent play with over 470,000 Fallout players. Fallout 4 also set the record as the most viewed game launch of all 2015 games, according to Twitch.

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