Call of Duty: Black Ops III Scores Over $550M on Opening Weekend

Activision today confirmed that Call of Duty: Black Ops III is the biggest entertainment launch of the year. In its first three days, the title exceeded $550 million in sell-through worldwide, according to Activision estimates. The opening weekend haul is the biggest entertainment launch of 2015, including theatrical box office, music and book launches.

Engagement per player also set a new record for the Call of Duty franchise. Additionally, fans played more than 75 million hours online in its opening three days. On PlayStation 4, Black Ops III set a new record as the best-selling digital full game by units sold in its first day of availability in PS4 history.