Borderlands 3 Sells More Than 5 Million Units at Launch

Today, 2K announced that Borderlands 3, the latest entry to the renowned shooter-looter franchise, has achieved multiple record-setting milestones for both the series and label following its release on September 13th. Within its first five days of launch, 50% more consumers purchased Borderlands 3 versus sales of its predecessor – Borderlands 2 – making the title the fastest-selling in 2K’s history, as well as the highest-selling title for the label on PC in a five-day window. In addition, Borderlands 3 has sold-in more than 5 million units in its first five days, leading the Borderlands franchise to generate more than $1 billion in Net Bookings and becoming the second franchise in 2K history to achieve this milestone.